Tuesday, January 20, 2015

"The Myth of McDonaldization: Globalization and Culture in a Japanese Community, 1961-2014", January 29.

Dr. L. Keith Brown, a professor emeritus at the University of Pittsburgh, will present "The Myth of McDonaldization: Globalization and Culture in a Japanese Community, 1961-2014" as part of this year's MEPPI Japan Lecture Series. A summary from the Japan-America Society of Pennsylvania:
Observe more than half a century of change in Japan through photographs and stories. Dr. Keith Brown has been traveling to Mizusawa, a town in Iwate Prefecture, northeastern Japan, for 53 years.

Dr. Brown has captured the emergence of car culture and the evolution of agriculture from labor-intensive hand cultivated rice to capital-intensive highly mechanized agriculture. As in America, “Main Street” in the center of town has hollowed out as suburban big box stores have overtaken small shops.

But what does that mean for the lives of the farmers there? Has this Japanese town been “McDonaldized?”
The talk runs from 6:00 to 7:30 pm in the US Steel Building, Conference Room 33C12 (map). The talk is free and open to the public, but registration is required by January 23.