Thursday, January 12, 2017

"Aristotle Meets Sei Shonagon--Figures of Speech in Japanese Advertising" at Pitt, January 20.

The University of Pittsburgh's Asian Studies Center will host Dr. Patricia Wetzel of Portland State University and her talk "Aristotle Meets Sei Shonagon--Figures of Speech in Japanese Advertising" on January 20.
"It would not come as a surprise to the fields of marketing and consumer research that language—specifically rhetoric—is crucial to effective advertising. But just how might linguistics look at the same figures of speech that fascinate the world of commerce? A meeting of the minds between business and marketing on the one hand and linguistics on the other is taking place through their mutual interest in semiotics and classical rhetoric."

"The questions I wish to address here are: What are the common rhetorical devices of Japanese advertising? And how do they compare with their western counterparts? The umbrella of rhetoric has a broad scope which may have to be expanded even further to accommodate tropes and schemes that may not be present in western texts."
The event begins at 4:00 pm in 4130 Posvar Hall (map) and is free and open to the public.