Tuesday, November 2, 2021

University of Pittsburgh hiring Digital Marketing Manager, bilingual in Chinese-English (or Spanish-English) preferred.

The University of Pittsburgh's Office of Admissions and Financial Aid is hiring a Digital Marketing Manager, with a preference for someone fluent in Chinese or Spanish in addition to English.
The Digital Marketing Manager will support the marketing and communications of the University of Pittsburgh's Office of Admissions and Financial Aid (OAFA), reporting to the Director of Marketing Communications. The role requires an in-depth understanding of and a passion for digital marketing, content creation, website and SEO management, social media marketing, and email/sms marketing, preferably for higher education. The ideal candidate will have professional experience working with website content management systems, social media platforms, and salesforce marketing cloud within a marketing and communications framework. Applicants should have experience with campaign planning, data-driven decision making, creative problem solving, and project management. The role will assist with developing strategic, omnichannel campaigns with shifting priorities under multiple deadlines. Teamwork will be essential as the candidate will collaborate with teammates to brainstorm, produce, create, and distribute digital content to key target audiences. Knowledge of Google Analytics and data-driven decision-making for SEO, website management, social, email, and all marketing channels utilized by the Marketing Communications team will be crucial for this role. The incumbent will have a passion for marketing and will immerse themselves in the conversation with key audiences, competitors, and partners under the direction of the Director of Marketing Communications and in alignment with, and support of, OAFA and University goals and communication standards. The Digital Marketing Manager will proactively collaborate with all business units within OAFA and around the University to develop and manage digital content, including writing, proofreading, editing, and organizing content to ensure it is current, accurate, succinct, clear, and effective. It is preferred that the candidate be bilingual with fluency in Spanish or Chinese to assist in creating and translating marketing materials for target populations. The incumbent will also interact with various levels within or outside the University, including Deans, Directors, and Department Heads. This interaction may include interpreting and explaining ideas and concepts as well as solving problems and coordinating projects. The results of actions by the incumbent may have a significant, sometimes financial, impact on a department's operations.

Masters degree wtih 2-3 years of related work experience. It is preferred that the candidate be bilingual with fluency in Spanish or Chinese to assist in creating and translating marketing materials for target populations.